our approach

Outcomes first

we work backwards

Our approach is based on the working backwards method, which is defined by a sharp focus on the customer need and expected outcomes. Instead of starting with the services, data or technology, we visualise the customer outcomes and then deploy our assets to realise them.

Components

our frameworks and methodologies

Our working backwards approach is supported by a repository of proprietary tools, data, frameworks, methodologies, and processes to deliver outcomes our clients expect us to deliver.

Shared Responsibility™

We leverage the shared responsibility model to infuse complete transparency and client control into all aspects of the engagement.

Contextual Advisory™

We analyse your background, interests, motivation, etc. to strengthen your profile and position you in the wider competitive context.

House Of Matrix

We employ this tool to surface your profile strengths and advise on profile differentiators (competitive strengths) to highlight.

Team Construct

We assign an advisory team with specific expertise in your subject area and deep insights into the admissions / job market to guide the engagement.

Gated Delivery™

We continuously deliver submission-ready application documents at regular frequency to enhance personalisation and achieve tighter alignment with your goals.

Metrics

We leverage metrics, such as client satisfaction, turnaround times, throughput, etc. to better track and align the engagement with your desired outcomes.

Content Analytics

We leverage sophisticated Artificial Intelligence tools and a large corpus of application documents to objective analyze your application documents for weasel words, typos, stop words, structure, and several important dimensions to improve the quality of your application documents.

Uniqueness & Privacy

Each candidate profile is unique. We neither recycle content from previous applications, nor use your content for other clients. Your applications are tailored to highlight your profile to help you stand out and also avoid content plagiarism issues that may arise in the future.

Workflow & Tooling

Our innovative workflows and tools eliminate manual activities, such as browsing for courses and formatting your application documents. Instead, we save you precious time that you can spend on increasing your application throughput and maximise your admission chances.

Collaboration

We leverage several collaboration and communication tools to ensure seamless processes and activity transparency throughout the engagement.

Quality

Our Four Eyes Principle, an internal control, ensures that the deliverables you receive meet our stringent quality standards and were approved by another advisor.

Kanban

We use the Kanban technique based on the Toyota Production System (TPS) to visualise our progress, bottlenecks and optimise the engagement effectiveness.

Journey Mapping

We create a visual representation of your applicant journey to help you better deploy your resources for improved conversion.

MECE

We logically segment and group your profile attributes into distinct clusters to sharpen your personal branding and messaging.

DMAIC

We adopt a data-driven DMAIC methodology based on Six Sigma quality initiative to continuously improve client outcomes.

our philosophy

we impart life skills

Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.

Our engagement philosophy is modeled on the aforementioned age-old adage. University application and job search processes are overwhelming with a lot of unknowns. Our guiding principles steer and shape our activities to deliver client outcomes.

Process

our engagement process

During the engagement, you will not achieve your outcomes, but also learn the art and science of building a compelling application package. You will closely engage with our advisors and learn the logic and reasoning behind the various aspects of building a compelling applications. This learning will help you throughout your entire career.

Discovery Call

Discovery call is a short 30-60 minute conversation with our admissions advisors to deep-dive into your profile and surface your strengths, shortcomings, and improvement areas.

Onboarding

Subsequent to this call, we onboard you to the engagement workspace for collaboration. You also receive access to our proprietary tools, data and knowledge base during this step.

Pre-requisites Check

During this step, we review the documents and transcripts that you upload to our collaboration space. Then, we advise you on any shortcomings we identify during our reviews. We also advise you on the application portals, where you should create accounts.

Profile Evaluation

During this step, we conduct a comprehensive profile evaluation. We leverage our proprietary historical data from previous engagements, macro-economic trends and other relevant dimensions to estimate your odds of achieving your outcomes.

Application Strategy

Based on your profile strengths, shortcomings and career goals, we create an application strategy that will guide the application process end-to-end.

Opportunity Identification

We estimate the number of universities or jobs you should apply to, shortlist opportunities across 3-5 categories, evaluate your odds and classify the opportunities to target.

Document Preparation

We help you author and typeset compelling application documents to ensure a professional and polished look and feel.

Document Generation

We leverage our document generation software that uses Artificial Intelligence and Workflow logic to generate beautifully designed Pixel Perfect™ documents that you can confidently submit to the shortlisted opportunities.

Application Support

We do not submit applications on your behalf, but support and guide you on issues you encounter as well as address any queries or concerns you may have when submitting your applications.

General Queries

We support and advise you on any queries that may arise from your own research or application activity throughout the process. Following a successful outcome, we also support your in choosing the right opportunity that aligns with your long-term career goals.

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